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If you ever wonder whether it is worth investing in mobile app development then you need  to take a look at the facts because there are billions of reasons why you should focus on app development, literally. Studies show that  by the years 2023, mobile apps are projected to generate more than 900 billion U.S. dollars in revenues. Whether it is in the form of paid downloads or in-app advertising, mobile app development is an opportunity for you to grow your business and take charge of the market. This blog will give you an overview of everything you need to know when it comes to mobile app development in business. What is App Development? The term ‘ app , which is short for ‘ software application ’ basically describes software that performs different tasks, from sharing multimedia messages to tracking monthly expenses. In simple terms, app development is defined as the process of designing, creating, and developing a computer program or a set of programs, which is meant to run on a m

Mobile app and website have dethroned the long-reigning king desktop website. The global population of mobile phones will reach the watermark of 5.15 billion by the end of 2020, according to the data from GSMA Intelligence. Isn't it a pretty broad audience range? The mobile app market amidst the surge is growing exponentially faster than a beanstalk. As a consequence of it, businesses are trapped in the rabbit hole whether to go for mobile websites or mobile apps for launching and running their business. If a business posses' ample amount of funds, then they can opt for mobile apps as well as the website for running their business operations. However, some organizations believe committing to one channel will be beneficial for their business, and it will even make more sense. It's your call to make between mobile app and website; and your decision may depend on the target audience, desired features, usability, and cost. There are some other good reasons for picking mob

Simple Tips for Internet Marketing The simple fact that you are reading this shows how powerful and how wide a reach the internet has. You could be at work, traveling on the bus, or simply relaxing at home, yet no matter where you are, you managed to access this blog to learn more about internet marketing. With more than 3 billion users spread all across the globe, the internet has unprecedented power to connect people. Can you use this power to grow your business and promote your brand? Creating and maintaining an active presence online through Internet Marketing can do wonders for your business. This blog will give you a beginner’s guide to Internet Marketing and how to implement it in your business. What is Internet Marketing? In simple terms Internet Marketing, also known as online marketing or web advertising is a contemporary type of marketing that is done via the internet. The use of web services and digital channels such as search engines, email, websites, and social media, are

The COVID-19 epidemic has transformed the way businesses – particularly small businesses, operate in 2020. Several small businesses all over the world were forced to close due to the pandemic. According to the survey of National Academy of Sciences of the United States of America (PNAS) roughly 43% of small businesses had shut down temporarily, mainly because of the reduction in demands and concerns regarding employee health. This closure has forced businesses to move their business in the online sphere. This is one of the reasons why you can see an increase in online activity during this pandemic. How did Customer Behavior change in COVID-19? The cloud, cybersecurity and content-delivery company mainly uses the Internet has also reported a 50% increase in daily traffic during the COVID. Businesses, as well as consumers in the wake of COVID19, are adapting this new and ever-changing digital marketplace. Due to this, small businesses need to build their online presence and t