Why Are Mobile Apps Better Than Websites?

Mobile app and website have dethroned the long-reigning king desktop website. The global population of mobile phones will reach the watermark of 5.15 billion by the end of 2020, according to the data from GSMA Intelligence. Isn't it a pretty broad audience range?

The mobile app market amidst the surge is growing exponentially faster than a beanstalk. As a consequence of it, businesses are trapped in the rabbit hole whether to go for mobile websites or mobile apps for launching and running their business.

If a business posses' ample amount of funds, then they can opt for mobile apps as well as the website for running their business operations. However, some organizations believe committing to one channel will be beneficial for their business, and it will even make more sense. It's your call to make between mobile app and website; and your decision may depend on the target audience, desired features, usability, and cost. There are some other good reasons for picking mobile apps as your platform for promoting your business.

• Offline Functionality

With the mobile app, you have the option to work offline. Yes, we know most of the products or sections of the app require an internet connection, but there are some basic content and features that can function properly without any internet. Say, for example, in the e-commerce app; you can view your store, previous purchases even in offline mode.

• Personalization Potential

Websites cannot match the personalization capabilities of mobile apps as they can use the native features of mobile phones to offer users a faster and intuitive user experience. Apps can track and analyze the behavior of users and then provide them with custom updates. Many mobile apps give users the freedom to set their preferences so that they can gain access to the customized content right from the start.

• Brand Presence

Mobile apps cement the brand presence and servers as the mini-brand ambassador. The time spent on mobile apps is continuously rising, and the daily activity of users on the app is a branding opportunity for apps. These activities are the perfect chance for businesses to cultivate the loyalty and trust of users. These recurring interactions of users with the mobile app over time will shape user behavior and brand perception. In simple words, apps can be the testing ground for the various branding tactics and an eye-opener that encourages innovative ideas.

• Speedy

A well-designed mobile app will perform the tasks faster than a website. Apps are known for storing data locally on mobile devices, and that is the reason why there is hardly any data in the apps. This saves time by storing the choices of the users and then using them on behalf of users. Due to the absence of JavaScript code from apps, these run faster than the websites.

• Push Notification

Users have to reach out to the website of a particular brand for knowing about ongoing offers and updates. However, in the app users effortlessly receive the notification about the latest discounts, offers, and instant updates. The push notification feature of mobile apps keeps the users updated about all the latest news about your brand.

• Easier Communication

Mobile Apps are an excellent platform for communication as apps come with user-friendly in-app messages. These push and in-app messages will allow users to interact instantly with the brand. The in-app notifications have improved the user's experience and have allowed the users to inquire about their order of any product easily.

• Cost Reductive and Improvement of Productivity

By building the mobile app, you can save time as well as money as apps provide the avenue for increasing the interaction between vendors, employees, and customers. Users can use apps for placing the order, vendors for training the users about their products, and employees for giving replies which eventually increase productivity. Free apps cost nothing to download and thus act as the money-making machine for your brand. The marketing and promotion cost will be reduced with the development of mobile apps as they offer direct communication between your brand and customers. 

• Powerful Ecommerce Tool

In the sea of the e-commerce sector, mobile apps are big fish which is through small fishes like websites out of the water. Apps are superior in terms of searching for your desired products, then sending it to your cart, and finally purchasing them. Studies show that the conversion rate of the apps is higher than the website, and people who have downloaded the e-commerce app will surely make the purchase afterward. The reason is simple: it saves users time of filling the credentials every time they make the purchase and saves users data. With the mobile app, you can enjoy faster loading times and a one-click checkout feature.

In this business, mobile comes first, and users can enjoy various vital features through mobile apps which websites do not offer. In the apps, users are pampered with custom features, personalized content, and a friendly environment.  So, don't waste time and seize the opportunity to make your brand presence in the app world.